We love working for non-profit organizations we feel passionate about. Big Brothers Big Sisters of Northwest Florida is one such group.
In April 2015, we launched an ambitious campaign to recruit 100 men in 100 days. In 100 days, our integrated campaign, and collaboration with Big Brothers Big Sisters’ own public relations campaign, secured 135 male “Bigs.” We are so proud for the success of the campaign and the “Littles” who will receive mentorship from their new “Big Brothers.”
Goal: 100 men in 100 days.
Actual: 135 men in 100 days.
Creative Dialogue, Recruitment Campaign which included the following: Print, Landing Page, Online Assets, Television and Custom Photography
American Advertising Awards Judges Awards