The true measure of branding is how it strengthens your reputation and relationships with your key stakeholders, especially in the eyes of employees and customers. For idgroup, video is a foundational brand asset.
The Telly Awards annually honors and showcases the best work created within television and across video, for all screens. In 2022, over 12,000 videos from 5 continents and all 50 states were judged. Of the four videos submitted by idgroup, we earned two gold (the first ever in idgroup’s history) and two bronze Telly Awards.
Peaden Air Conditioning, Plumbing & Electrical
Gold Telly Award, :30 “Home” Brand Commercial
Local TV General-Professional Services
Pensacola International Airport
Gold Telly Award, :30 “Fly Easy” Brand Commercial
Local TV General-Transportation
Gilmore
Bronze Telly Award, :30 Brand Commercial
Local TV General-Professional Services
Gilmore
Bronze Telly Award, Brand Video
Branded Content General-Business-to-Consumer
Brand videos are a powerful way to build awareness, educate and inspire people toward action. Not only do these videos engage the senses of sight and sound, but more importantly, they can reach out to the heart and mind like few other forms of communications.
At the heart of great brand videos is the story or narrative of the organization. For us, these awards highlight the commitment and collaboration with stakeholders to find the answers in the room which tell a story that resonates with its audience.
Sharing the spotlight
These honors would not be possible without the collaboration and talent of our video production partners. We want to acknowledge and thank our friends at Color Earth for the Peaden and Gilmore video projects. Calliope Films and Nick Gray Multimedia for partnering with us in the shadows of the pandemic to produce this commercial for the Pensacola International Airport.
To see all Telly Awards garnered by idgroup over the years, visit Telly Awards x idgroup.
