Branding from the Core® creates authentic brands that emanate from the core of who an organization is. By reimagining brands as ecosystems, we reinforce the importance of engaging every corner of your organization in creating meaningful experiences that define your brand. This whole system view allows your organization to build a branding and growth strategy unlike any other.
Like any healthy ecosystem, each part plays a unique role—but all must function as a whole in order for the system to thrive. Branding from the Core identifies gaps among the components of the brand ecosystem while building on the existing strengths of your organization.
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Our process, Branding from the Core®, is an organization development and change approach to branding that offers a unique and proven framework for engaging stakeholders in shaping, sharing and living their unique story. While we pride ourselves on the tangible outcomes of the process such as a core identity map and visual brand expression, this process creates a more connected, unified organization that moves confidently and consistently in the direction of its goals.
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