About

We're a brand consulting firm that helps organizations gain the strategic clarity needed to reach their Business goals.

For more than 30 years, we've helped organizations build lasting success by leveraging and elevating the greatest asset: their reputation.

How? Branding From the Core®

Branding from the Core®

Your reputation is your brand.

Through our proprietary Branding from the Core® process, organizations emerge with their culture, image and vision in alignment-the nonnegotiable foundation for authentic brand identity and long-term business success.

Learn More
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Our Services

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Interested in working with us or learning more about our scope of offerings? Lets Talk.

Team

Mona Amodeo, Ph.D.

Mona Amodeo, Ph.D.

President & Founder
Lindsey Braxton-Shook

Lindsey Braxton-Shook

Chief Operating Officer
Somi Choi

Somi Choi

Sr. Designer & Chief Culture Officer
Mark Gause

Mark Gause

Executive Director, Brand & Marketing Communications
Erin Stubbs

Erin Stubbs

Executive Director, Brand Reputation Research
Brittany Beck

Brittany Beck

Digital & Traditional Marketing Director
Mariah Crawford

Mariah Crawford

Communication Strategist
Mallory Higgs

Mallory Higgs

Sr. Communications Strategist & Designer
Danielle Kelly

Danielle Kelly

Business Manager
Rebecca McPhail

Rebecca McPhail

Project Manager & Account Support
Hear from our Co-Ops + Interns!

Isaiah Lleva

Web Developer Co-Op

“Working at idgroup has given me the opportunity to learn and experience what it’s like to work in a professional and collaborative environment. I enjoy learning about the company and it’s goals of meeting the needs of their clients and the community.”

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Alecia Mitchell

Brand On Us™ Marketing Intern

"I enjoy working at idgroup because of the networking opportunities and  work environment. There are countless of opportunities for you to grow and it is nice to know that everyone is working together as a team to get things done. I’ve been enjoying working with so many different people and learning from each other. Working on Brand On Us™ has helped sharpen my marketing skills while also giving back to the community in the process."

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Jack Mock

Brand On Us™ & idgroup Marketing Intern

“My favorite part of working at idgroup is learning everything about marketing from the best. Everyone here is incredible and inspiring. I'm happy to be working with a company that takes pride in their work while also giving back to the community.”

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Interested in Joining Our Team? See Careers.